Tiffani Johnson graphic designer & brand storyteller
Kasie Helpz Kidz & Laughing After Lemons
Kasie Helpz Kidz is a 501(c)3 organization with a mission aimed at assisting kids and their families that have been affected by cancer. KHKidz focuses on lifting the spirits of those currently undergoing treatments, by providing them with a teddy bear, pizza and a movie night in the hospital. They also have fun events, like bowling, an evening at a professional sporting event, or a fashion show, for the patients to spend time with their peers that are going through similar situations.
Laughing After Lemons is an extension of the KHK brand that will focus on spreading awareness of the KHK efforts through motivational speaking, blog posts, and a book series.
There are more than 14 million people in the United States that are currently living with cancer. Kasie Helpz Kidz strives to take lemons and turn them into lemonade by reminding us to smile, even at the most sour times in our lives.
The rack card targets UWF faculty in order to spread awareness of what a QEP class is, what to expect from a QEP teacher, and how to learn more.
It doubles as a door hanger, with a cutout for the door knob shown.
Field Trip Jerky
For this project, I created a print ad for an all natural, gluten free, premium jerky company. Field Trip encourages its customers to take their product outdoors and its a great source of protein, making it the perfect adventure snack.
The ad places the reader in the adventurer's shoes (literally), giving them a taste of what it feels like to eat Field Trip Jerky. The headline suggests that the snack takes you on an adventure rather than you taking it.
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XBOX One S
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For this project, I was challenged to create a campaign that targeted a demographic that I did not belong to. I know next to nothing about the XBOX, so I definitely had to do my research on this one.
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This campaign is all about conveying the most information possible in a sleek and simple way - this is Microsoft, after all; and gamers know their stuff. Information is important when marketing a product like this because its consumers want to know what makes this new console different than the previous XBOX One and its counterparts.
UWF Quality Enhancement Plan
In teams of two, my class competed for a chance to represent UWF's Quality Enhancement Plan on campus. We were tasked to create an awarness campaign that included: a tagline, rack card, flyer, banner, and graphics for a Facebook post series that targeted 3 campus demographics.
Out of 6 teams, my partner and I were chosen to implement our campaign on campus.
Dove Cream Oil Lotion
For this ad, I challenged to explore visual metaphor. This ad targets 18-35 year old women with something we all know and love - ice cream.
Replacing the ice cream with Dove's Cream Oil Lotion illustrates the indulgent creaminess of the product.
PRINT ADVERTISNG
Campaigns
American Advertising Federation 4th District
"Back to Basics" 2017 Fall Conference
My Integrated Marketing Campaigns class at the University of West Florida had the opportunity to create a strategic marketing campaign for the AAF’s 4th District “Back to Basics” Fall Conference and I served as my team’s art director. My job was to develop cohesive and branded design elements and oversee their implementation throughout the campaign deliverables. In the beginning, my job was to manage the team responsible for completing the conference deliverables that targeted our professional audience. It was my responsibility to delegate the workload to my fellow teammates and ensure the deliverables stayed on-message and presented a consistent 90’s aesthetic from start to finish.
nsac
National Student Advertising Competition
logo design
brand identity
COLOR PALETTE
Life gives you lemons...
Life gives you lemons, and the thing to work on doing is not watering it down, not putting sugar in it. Just drink it straight. The more you can take life head on... the more it will make you a better person, and then you have nothing left to be afraid of. And what an awesome way to live.
MAKING LIFE A LITTLE SWEETER SINCE 2017.
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DISCLAIMER: All work displayed on this website is unpaid student work completed for academic purposes at the University of West Florida.